Admission Going On 2017-2018      Anna University Counseling Code 697

Curriculum & Electives

    MBA Programme- Curriculum

    The MBA curriculum follows a SEMESTER system from Anna University. The syllabus and course structure are designed by the university itself. The MBA programme is AICTE approved.

     
    SEMESTER I
    S.NO SUBJECT NAME
    1 Statistics for Management
    2 Economic Analysis for Business
    3 Total Quality Management
    4 Organizational Behaviour
    5 Communication Skills
    6 Accounting for Management
    7 Legal Aspects of Business
    8 Seminar I
     
    SEMESTER II
    S.NO SUBJECT NAME
    1 Operations Management
    2 Financial Management
    3 Marketing Management
    4 Human Resource Management
    5 Management Information System
    6 Applied Operations Research for Management
    7 Business Research Methods
    8 Business Application Software
    9 Seminar II
     

     
    SEMESTER III
    S.NO SUBJECT NAME
    1 International Business Management
    2 Strategic Management
    3 Elective I
    4 Elective II
    5 Elective III
    6 Elective IV
    7 Elective V
    8 Elective VI
    9 * Summer Project Report
    10 Seminar III
     
    SEMESTER IV
    S.NO SUBJECT NAME
    1 Project Work

    SUMMER PROJECT (6 WEEKS) Project report of the Summer Project is to be submitted by the students within 30 days from the commencement of the 3rd semester. Evaluation report should be sent to the Controller of Examinations by the HOD through the Principal, before the last working day of the 3rd semester.

     



    LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA)

     
    Electives - MARKETING
    S.NO SUBJECT NAME
    1 Brand Management
    2 Retail Management
    3 Services Marketing
    4 Advertising & Sales Promotion
    5 Consumer Behaviour
    6 Customer Relationship Management
     
    Electives - FINANCE
    S.NO SUBJECT NAME
    1 Security Analysis and Portfolio Management
    2 Merchant Banking and Financial Services
    3 International Trade Finance
    4 Corporate Finance
    5 Derivatives Management
    6 Strategic Investment and Financing Decisions
     

     
    Electives - HUMAN RESOURCE
    S.NO SUBJECT NAME
    1 Managerial Behavior and Effectiveness
    2 Entrepreneurship Development
    3 Organizational Theory Design & Development
    4 Industrial Relations & Labour Welfare
    5 Labour Legislations
    6 Strategic Human Resource Management & Development
     
    Electives - SYSTEMS
    S.NO SUBJECT NAME
    1 Database Management System
    2 E-Commerce Technology and Management
    3 Enterprise Resources Planning
     
     
    Electives - OPERATIONS
    S.NO SUBJECT NAME
    1 Supply Chain and Logistics Management
    2 Product Design
    3 Services Operations Management
     

        Any two specializations have to be chosen out of the five.
        Total of eight electives with minimum of three electives from each of the two specializations have to be completed.
      The remaining two electives can be taken from any of the five specializations.
        Maximum of two electives in a specialization can be chosen in a Semester.

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